GENCO Marketplace, America’s largest wholesale liquidator of retail returns and surplus inventories, has re-launched its website to provide bulk liquidation inventory buyers a productive and pleasurable online shopping experience – not dissimilar to the convenience of shopping on popular consumer shopping sites.
The re-designed www.GENCOMarketplace.com makes it easier for retailers, eBay sellers, flea marketers, and entrepreneurs to find products, manage bids, track past activity, and conclude purchases online. With the new site’s intuitive and information-rich design, they can save a lot of time sourcing liquidation inventory and be able to focus more instead on running their businesses.
New website features include:
- Shopping cart that allows for fast purchasing
- Streamlined navigation that enables users to quickly locate products by price, category, or shipping location
- Drill downs to detailed product information, including manifests
- Automated auction platforms for effectively managing online bids
- Order history page that tracks past activity including auctions won and lost
In addition, the updated GENCOMarketplace.com includes client testimonials and case studies from existing buyers, as well as a Buyer Resource Center, wherein secondary market inventory buyers can find useful articles on smart sourcing strategies.
Tom McElroy, vice-president for eCommerce of GENCO ATC (global supply chain and parent company of GENCO Marketplace) says the website upgrade was implemented as buyers start to learn to be more discerning when making online purchases and express a desire for easy, low-risk buying. “Most of the liquidation inventory available in the market is not factory new, so buyers are concerned with product quality. They want to know as much about the lot as possible before they buy so they are not surprised when the product arrives,” he says.
A large percentage of GENCO Marketplace buyers sell individual items online and the company recognizes that these buyers are much rather interested transacting via the Internet, wherein they can freely browse, bid, and buy bulk liquidation lots at their own convenience. “Traditionally, bulk liquidation lots have been purchased over the phone or at a liquidation warehouse, but that’s changing,” says Tom. According to him, the volume of online buyers at GENCO Marketplace rose up to 50% in the course of 2011.
Online transactions at GENCO Marketplace are expected to run smoother now that detailed product descriptions and a whole bulk of helpful information are made available for each lot, with a manifest that lists every item in the lot. “Shortly, we will be adding photos of the actual pallet for sale. We want the buying experience to be completely transparent with no surprises,” Tom adds.
About GENCO Marketplace
GENCO Marketplace is the ultimate source for products that are no longer available at retail such as which have been acquired through store returns, excess inventory, and closeouts. The company sells them in bulk to online entrepreneurs including discount retailers, eBay retailers, flea marketers, and auction houses through online liquidation auctions. The company’s resale channels include direct sales by the truckload to high-volume buyers, internet auctions of pallet quantities on the company’s B2B website, www.GENCOMarketplace.com, and sales of individual items on www.NoBetterDeal.com, the company’s bargain shopping site for consumers.
About GENCO ATC
GENCO ATC is the industry leader in delivering product life cycle supply chain solutions designed to maximize value and reduce costs. It caters to a diverse range of customers that includes many Fortune 500 companies in the fields of technology, consumer goods, retail and healthcare markets, and the federal government. GENCO ATC’s complete range of product life cycle services include inbound logistics; warehousing & distribution; fulfillment; packaging and kitting; transportation management; systems integration; returns processing & disposition; test, repair, refurbishment; product liquidation; and recycling.
GENCO Marketplace
Address: 100 Papercraft Park, Pittsburgh, PA 15238
Toll free: 1-800-677-3110
Website: http://www.gencomarketplace.com
Contact person: Don Rendulic
Tel n: 412-820-3922